You’re an ambitious brand or an inspiring organisation. You know your brand needs to be different, distinctive, influential. You have big ideas, big goals, and want to see big results.
We are Brandconvert – a digital agency that’s created campaigns reaching tens of millions of people a week, crafting charismatic brand identities for client’s in every corner of the globe.
We’re passionate website designers, developers, strategists and creative media experts with a wide range of experience. Above all, we are people who understand people and how to transform relationships through digital.
We love developing creative ideas and embrace innovative technology and trends to help you grow your brand, increase your profits and engage your audience in unique and powerful ways.
At the core of every brand and organisation is a heart and a story, yet it’s often confused, non-existent or lost altogether. We help discover your true inner magic and develop brand identities, design and strategies that ooze true personality using unforgettable creative.
1. Create desirable brand identities with world class design and magnetic storytelling to reveal your inner magic.
2. Be creatively curious and embrace original solutions that others ignore.
3. To capture the imagination and ignite emotional connections in all that we do.
We aim to create superb results that thrill and delight our clients and the world. Customer service is an integral part of our process. We believe it’s possible to have fun, create true meaningful long-term relationships with our clients and produce exceptional work that exceeds expectations.
We value transparency, honesty and respect for each other, the community and our clients. We are ambitious, and we embrace innovation and creativity in all its forms. At the heart of this approach is a relentless search for the balance between aesthetic beauty and technical performance.
by Andrew Spence, CEO of Brandconvert
Design is a central element of successful branding. Robust and versatile design can give declining brands a new lease of life and new brands a significant growth boost. Without a doubt, brands with the strongest, most memorable image are those that effectively merge different design elements from the logo, images, typography, and layout to weave a compelling and unforgettable story.
When we work on branding projects we don’t just design/redesign logos. We consider the whole customer experience looking at every touch point. We create an entire multi-platform strategy and see how we can delight on every level through every process. This process involves a lot of research but is essential and gets great results.
User experience (UX) is as much about the relationships and interactions between a brand and its customers as it is about the design of a product. Social media has disrupted the traditional principles of marketing, so it’s become more important than ever to make the interactions between brands and their customers transparent and seamless and great design can help with this. Against this background, user experience is more than interface design or usability – although these are important. It’s all about the quality of experience consumers have when they interact with your brand at different points in every step of the purchase cycle.
Yes. An interesting study called the “Strawberry jam experiment,” involved a psychologist who wanted to find out if preferences for strawberry jam would be the same for students as they are for food experts. When students were asked to sample the different brands of strawberry jam and rank them in order of preference, the results were the same as the food experts. But when another group was asked to not only rank but also explain their decisions with written questionnaires, their choices were totally different. In the first study, because nothing was expected of them, people were on autopilot. In the second study, where they had to deliberately think about it, they made different choices. Our decisions are different based on the way we think and our thinking changes based on the stimuli offered to us.
Yes. It’s measured using different metrics such as visitor flow, time spent on filling out forms, time spent on each page and such. Overall, visitor engagement affects conversions; high visitor engagement allows users to complete the checkout process. Low visitor engagement is caused by poor design, which creates plenty of roadblocks that keep visitors from completing the checkout process or taking the action you want them to take. Complex forms, incoherent navigation, lack of a clear calls to action, too many entry and exit pages, lack of creativity all reduce engagement.
Many brands have a great product and they assume it will sell itself. In most cases this is very wrong. What happens is that you end up with a good product and a poor online presence that does nothing to highlight the true value of the product. Without a strong value proposition, even the best product won’t convert as well as it should. A conversion-focused design will narrow down why people should care about your product and capture visitors’ attention with the right layout, colour, background, call to action and use of persuasive design techniques such as encapsulation, directional cues, and contrast.
It’s made it easier if you do it right. In marketing – and this is true with any industry or niche, people buy through relationships. Some people sell when playing Golf, yet others sell during their social interactions at the club. They don’t say, “Hey, I have this product that I want you to buy.” They sell by talking about their business and their products, by telling humorous stories. They never ask anyone to buy – not “directly.” When people can count on you, they’ll come to you when they need something you’re offering, when they have a problem and they know you can solve it, when they have a question that you can answer. You’re building a relationship. That’s the way products and services are sold online – through building relationships. Seeking the attention of an audience, becoming one of them, providing enough information that the audience can remember. Earn their trust and leave a route map that people use to seek you out.
Prices vary considerably as it depends what is involved– if we feel that we are aligned with your vision we’ll ask you what you are looking to achieve and your budget and see if we can offer a solution within your budget. Knowing a project budget at an early stage allows us to assess what is possible and whether we can get involved. Our aim is always to get the best possible ROI for each client.
We never compete on price – we’ve always competed on value. Aldo Gucci said, “the bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.” It’s true. Generally in this Industry, the lower the price goes, the poorer the quality. Competing on value is, we believe, the key to our ongoing growth and why we’ve retained more than 95% of our clients.
Not everyone. We only work on projects where we are aligned with the company. We also need to know we can make a meaningful impact and subject to budget. We’ll know this quickly and won’t waste any time in identifying this.
We are still a boutique growing agency so we spend our time creating. Our existing clients meet on Skype, through calls and other online channels when this is necessary to progress the project and this works very well. We also use an online project workroom where everyone (including the client) who is involved in the project can communicate. It's a great way to share ideas, feedback, designs, set deadlines and stay updated every step of the project.
Andrew: Most of our work is subject to Non-Disclosure Agreements. Having said this, we work with many world class brands and organisations around the world who are regularly featured in every type of media from Vogue, to BBC, ITV, Channel 4, NBC, New York Times, ABC, CBS, Aljazeera, Wall Street Journal, MTV including Brit Award, Q, NME and Ivor Novello award winners and US and UK number one hit recording artists.
There is a lot of competition. But, we really believe in what we do and we get results. Many digital agencies focus on analytics and data. But, that all comes later. You need to take a step back and focus on what’s most important – human emotion. We begin at the start which is influencing the audience perception of the brand using unique creative. This creates the feelings they experience that will determine their behaviour and decisions which can then be measured and improved based on data.
Many very large brands instruct boutique digital agencies. Why? They understand that in order to innovate you need creativity. All businesses, even the huge digital agencies get complacent. They stop innovating. They get stale and start playing safe. They become the very opposite of what created their success which creates a knock-on effect for the client. That’s why newer agencies are often considered to be fresh, creative, agile and the preferred choice for many.
